17:51:53 Saturday, 25th May

Puerto Rubicón has been transformed from a quaint fishing village into a vibrant, upmarket and sophisticated town in the resort of Playa Blanca a on Lanzarote’s southern coast. Today it is a hive of activity with a leisure marina, boutique shops, gourmet restaurants and trendy lounge bars – a fantastic place to visit for the discerning 21st century traveller.

Marina Rubicón is at the heart of it all. This contemporary harbour is filled with glamorous yachts, not to mention millionaires. Its sheer elegance and alluring atmosphere ensure that this is a very popular place. Fine-dining restaurants serving cuisine from around the world are plentiful, as well as chic cafés. In fact, the ultra-cool Café del Mar, which has venues across Spain and is well-known for its chilled-out vibe and music compilations, is located here. Sit back, sip a cocktail and take in the stunning views.

Nestling very close to this stylish area is the equally alluring Hotel Volcán Lanzarote, a Gran Lujo 5-star hotel emanating masses of luxury and refinement. It is difficult to beat this standard of quality; the best of the best. Stunning architecture, fantastic personal service and sumptuous accommodation are just some of the gems on offer here.

In addition, Marina Rubicón is home to a popular market every Wednesday and Saturday, which offers many delicacies and natural products including aloe vera. For something special, look out for the traditional homemade soups if you want a delicious taste of Canarian culture. It is also the place to organise a long and lazy boat excursion, a whale-watching trip or travel to the neighbouring island of Fuerteventura.

If you are looking to unwind on a beautiful beach with golden sand, Playa Dorada is a five minute drive from the hotel. Enjoy a swim in warm, crystal clear waters or take a stroll along the promenade.

Puerto Rubicón has successfully combined exclusivity and first-class accommodation in a charismatic setting, making it a superb all-round destination for anyone wanting to add a touch of class to their holiday.

On the journey towards the tiny village of Femés, you will pass through a fertile high plateau where tomatoes, potatoes, onions, pumpkins and vines are cultivated. This quaint and traditionally Canarian hamlet is perched on the slopes of the volcanic peak of Atalaya de Femés, between Puerto del Carmen and Playa Blanca.

It is a great place to visit because of the amazing views it offers, some of the best in Lanzarote. Look out for a viewpoint or mirador called Balcón de Femés, which is located at the far end of the village square. From here, you will enjoy superb panoramic views towards the south, across the El Rubicón plain and the Los Ajaches massif.

Femés once boasted one of the first cathedrals on the archipelago, today’s Ermita San Marcial del Rubicón, dedicated to the patron saint of the island. English privateers destroyed the cathedral in the late 16th century and some years later a replacement was built on the same site. The interior features white walls decorated with models of sailing ships, which pay tribute to the seafaring heritage of the Canary Islands.

From the church, stairs lead up to the graveyard and a path continues to the top of the Atalaya peak, where you can see magnificent panoramic vistas over the Montañas del Fuego in the northwest – and when the sky is clear the north of the neighbouring island Fuerteventura can be enjoyed.

Located at the southern entrance to the valley of La Geria is the small, fertile wine village of Uga. With low, white houses, palm trees and other greenery, it has an appealing, almost North African charm. The highest building of this village is its rather modern church with an open belfry.

Uga’s North African aspect is accentuated by the many camels, which can often be seen walking along the path through the lava fields to the Camel Park. Dromedaries are bred here and are used for carrying tourists around the outer reaches of the Timanfaya National Park and for safari tours in other places of the island.

Puerto Calero is a quiet and tranquil resort on the southwest coast of Lanzarote, around 6 miles (10 kilometres) from the island’s capital Arrecife. Blessed with one of the nicest marinas on the island, many people like to visit this cosy little place to wander around the peaceful streets and take in the charming atmosphere.

Admire the luxury yachts that are moored on the calm waters of the picturesque marina, or enjoy one of the many boat trips on offer here; anything from an underwater world of discovery on a submarine or an excursion on a catamaran. There is also a diving school if you fancy trying out a scuba experience.

Excellent restaurants and sophisticated cafés surround this area and provide the perfect setting to relax and watch the world go by. Sample Canarian cuisine or fresh seafood and fish or simply enjoy a refreshing drink in the sunshine.

The valley of La Geria, which has been declared a 'Protected Area', is Lanzarote’s main wine-growing region, occupying about 20 square miles (52 square kilometres) and stretching on both sides of the road from Masdache to Uga and right up to the volcanic slopes.

This area produces most of Lanzarote’s excellent wines, of which 75 per cent are made from the Malvasía grape, one of the oldest known grape varieties. Best known as a honey-coloured, very sweet wine with a rich flavour, already praised by Shakespeare hundreds of years ago, today the Malvasía grape produces a wide variety of quality white, red or rosé wines, from very sweet to very dry.

Located on the edge of the badlands and covered with black volcanic ash, the vineyards of La Geria valley look like they have been transplanted here from another planet. The Lanzaroteños found an indigenous way of cultivating vines on this arid and hostile ground. They dug more than 10,000 funnel-shaped hollows into the thick layers of picón (coarse volcanic ashes), planted the vines, only one vine per hollow, filled them with soil and poured thick layers of picón over it, as the porous volcanic granules ideally retain the night humidity to feed the plants. In order to protect them from the constant winds and drying out, they built low, semicircular walls around them.

This unique cultivation method results in a prosperous wine industry, renowned for excellent wines, which can be sampled and purchased in a number of local winegrowers’ bodegas (wine shops).

La Geria has become quite a popular attraction, it looks like a gigantic and spectacular piece of landscape art.